Manchester City FC is taking the traditional football sticker album digital after striking a partnership with digital album provider 2Stic.
The three-year deal will allow fans to collect and trade digital stickers via smartphones, tablet and PCs with fans from anywhere in the world. The digital album will also give fans access to animated images and video sequences, as well as prize offers.
Diego Gigliani, director of marketing, media and fan developments at Manchester City FC, said: “Football sticker have a special place in the hearts of football fans around the world. Through partnering with 2Stic, we are now able to take this much loved pastime and enable City fans to share and connect with one another across multiple continents and devices.”
Frank Albert, founder of Luxembourg-based 2Stic, said that partnership was the “jewel in their crown”, adding: “The partnership will take Manchester City’s fan communication to a new level and we’re happy to help connecting fans from all over the world.”