Student and youth travel company STA Travel has partnered with News South Wales’ Government tourism office, Destination NSW, to launch a campaign to promote the Australian state.
The ‘Work, Study, Play’ campaign aims to promote opportunities in “key” youth markets including the UK, Germany, USA and Japan.
The campaign will feature a dedicated ‘Work, Study, Play’ NSW content hub on the STA Travel website in addition to digital advertising on music streaming service Spotify.
Emma Hudson, STA Travel global marketing consultant, said: “We are delighted to be working with Destination NSW on this campaign. Sydney and Regional NSW are among the top must-see places in the world for our customers, whether they’re students looking for gap year itineraries, or young adults planning their adventures.”
The campaign builds on Tourism Australia’s ‘Best Jobs in the World’ project which launched in March last year.