Blonde Digital has announced it has acquired rival agency Line Digital in a move geared toward broadening its client base and establish a global presence.
Line will be fully integrated within Blonde be the end of May, whereupon the enlarged entity employing 60 agency staff serving clients ranging from Standard life and Tesco Bank to the Edinburgh Fringe.
Blonde targeted Line for their specialisms in web design, development and online marketing strategy which were seen as complementary to Blonde’s expertise in building and marketing digital technology platforms.
Pete Burns, managing director of Blonde Digital, said: "2014 has already been a landmark year for Blonde. Our acquisition of Line gives us the added scale, depth and capabilities to provide world class digital solutions for clients in the UK and beyond.”
John Rowley, CEO of Cello Signal, said: "We're delighted to welcome an agency of Line's technical and creative ability into Cello Signal. This talented team will help support Blonde's growing maturity in enterprise scale design and build."
Ross Laurie, managing director of Line added: “Partnership with Blonde will deliver more support for our clients and staff, more financial stability for growth, and a deeper pool of knowledge for us to draw on. It is an exciting opportunity to expand more aggressively.”
Blonde’s 2013 turnover exceeded £3,4m thanks to new business wins such as Famous Grouse, the Scottish Government and BASF.