Moshi Monsters and Buzzfeed will look to help 'clean up content' at first Stop Content Pollution event
Oscar winning film producer David Puttnam and the COO of Moshi Monsters, Divinia Knowles, will both speak at Bite's first Stop Content Pollution event next month.
The event, which will take place on 7 May, is the first of the agency's campaign 'to clean up content' and will hear from the likes of Sage's CMO Amanda Jobbins and Buzzfeed's vice president of advertising, Will Hayward.
Stop Content Pollution looks to discuss how marketers need to make their content engaging, and how so many create so much content that it just washes over the public.
Justin Pearse, head of innovation at Bite, the agency running the event, said: "It’s also no surprise that ‘content marketing’ has become such a buzzword in recent years. Digital marketing is ever evolving. Banners, affiliate marketing, SEO, programmatic trading – the industry and technology rushes to keep up with the changing behaviours of the online consumer.
"We are often in danger of forgetting when ‘content’ becomes merely an adjunct of ‘marketing’. Words have an incredible ability to move people. They deserve the same if not more respect that the means and method of their transmission. And the money brands are ploughing into content marketing becomes not only pointless but damaging to their brand as it simply funds the torrent of content pollution people are increasingly faced with in their daily life."
The event comes after research carried out for Bite discovered that almost two thirds of brands have dedicated content marketing budget (63 per cent) and dedicated content marketing roles (61 per cent), but over half failed to spend more than three hours a week on content-related work.
Content created with:
Bite Communications
Find out more