Lapiz tells the story of one man’s love for his pig in quirky campaign for Chicago Latin Film Festival
"There's nothing like the Latin sense of humour to prove that it doesn't take much to entertain someone," said Laurence Klinger, chief creative officer of Leo Burnett’s Hispanic agency Lapiz, of the unusual new campaign developed to mark the 30th edition of the Chicago Latino Film Festival.
Two films aim to target movie aficionados with the message that "It's not about special effects, just special stories.”
The first of these stories, ‘Swine Love’, show a man acting out a love scene with a pig as men in green morphsuits run around adjusting props.
The second, ‘Lonely Hair Story’ tells a similarly unique story of two people waiting for love, and not cutting their hair in the process.
Explaining the idea, Lapiz executive creative director, Fabio Seidl said: "More than a campaign to invite people to the movies, we wanted to show a point of view about what really matters in the cinema industry: the stories," said
Lapiz additionally created radio spots to promote the Festival which feature a clueless announcer talking about argentine revolutionary Che Guevara, the Aztec empire and the history of Spain.
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