Cider brand Magners has launched an off trade promotion, giving £1,000 to a customer a day, as part of its Now is a Good Time marketing proposition.
Backed with a marketing and PR drive targeted at Magners’ key demographic of sociable 20 – 30 year olds, the promotion will also be pushed across Magners’ Twitter, Facebook and Instagram channels.
Ed Shoebridge, head of customer marketing at Magners, said: “Magners Irish Cider is the UK’s favourite bottled apple cider brand, synonymous with spontaneous summer fun. The new £1k-a-day off trade promotion aligns with the Now is a Good Time proposition, giving our customers an instantaneous opportunity to win big.
“With a winner a day across the UK, the promotion will be maximised at a local level through a multi-channel, tailored communications campaign to ensure the whole country is looking for a winning pack.”
The campaign will run until 1 June.