Immediate Media Co has appointed Lee Stoddart to the newly created position of strategy and data director.
Having previously worked at Saga, Stoddart will hold responsibility for strategic development, transactional revenues and shaping the company’s overall data strategy.
Oh his appointment, he said: “I'm absolutely delighted to be joining Immediate Media at a time when it's on a transformational journey - building out its multi-platform approach and developing a strong, customer focused, transactional business based on some iconic brands. There's a terrific buzz and excitement about the company and I'm very much looking forward to working with Tom and the team to help accelerate development.”
Stoddart had previously been working with the company on a consultancy basis developing opportunities for Immediate’s enterprise transactional business.
CEO Tom Bureau said: “We’re delighted that Lee has joined us and believe that his exceptional strategic expertise and understanding of data will be a great asset. We are a content company on a mission to think more like a retailer, and on track to build a significant transactional business. Lee will help shape our thinking in growing a scaled, database led, transactional business.”
Immediate Media publishes titles such as BBC Top Gear, BBC Good Food, and BBC EasyCook.