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Wrangler appoints We Are Pi to European ad account

Wrangler Jeans has appointed We Are Pi to its European advertising account, following a competitive pitch.

The Amsterdam based agency will look to relaunch the US brand in Europe, and has already begun work on the account.

We Are Pi managing director, Alex Bennett Grant said of the win: “We very excited to be part of growing the iconic Wrangler brand in Europe.”

We Are Pi has worked on campaigns for brands such as Deloitte and Habitat for Humanity, as well as creating the 2013 Christmas campaign for Lego.

In the fourth quarter of 2013, Wrangler brand revenues in Europe were up four per cent.

The brand reportedly began searching for a European ad agency in January.