Gatwick Airport’s retail offering promoted by Publicis Chemistry campaign
Social media users are being challenged to identify products that have been put through an airport scanner, as part of a campaign by Publicis Chemistry to promote the retail offering at Gatwick Airport.
Photographed by Nick Veasey, the photos include cropped pictures of products from Aspinal of London, Fat Face, Ted Baker and Harrods, with social media users encouraged to guess the product.
Spencer Sheen, head of retail at Gatwick Airport said: “We’re really excited to be launching The X-ray Collection. Publicis Chemistry has done a fantastic job to raise awareness of our extensive retail offering and we’re looking forward to the guesses to start filtering through.”
Correct answers will be entered into a weekly prize draw to win a £150 Gatwick shopping voucher and all correct answers will also be rolled into a final prize draw for a £500 Gatwick Shopping Voucher and a Marylebone Tech Bag from Aspinal.
David Prideaux, executive creative director at Publicis Chemistry added: “The creative uses airport X-ray scanners in an entertaining and unusual way which will engage with Gatwick’s social media users. The competition is a great way to involve consumers whilst showcasing the best that Gatwick retail has to offer.”
The campaign will run for eight weeks.
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