Ahead of the final series of Mad Men – set to air in the US on Sunday, 13 April – two 10ft high cocktail glasses have appeared in New York and Los Angeles.
The PR stunt, devised by Attack! Marketing, pays homage to the boozy ways of Don Draper and co. and counts down to the Season 7 premiere.
As the premiere draws nearer, the contents of the 900 litre cocktail will steadily drain.
The Mad Men installations can be found in front of Madison Square Garden, and on the corner of Hollywood & Highland.