Creative Works: Vote for your favourite, winners to be featured in 30 April issue of The Drum

Brand: EvianTitle: Baby and Me: The Amazing Baby and Me 2. Agency: BETC ParisAgency website: http://www.betc-life.com/ Executive Creative Director: Rémi Bbabinet, Filip NilssonArtistic Director: Agnès CavardCopywriter: Valérie Chidlovsky èèéAdditional credits: Project Manager: Élise Herfort Media Agency: Group MTV Producer: Fabrice BrovelliMedia Strategy Director: Martine PicardPublished: April 2014Short rationale (optional): The two minute film features Spiderman being stopped in his web-spinning tracks by his ‘baby’ reflection in a window. Spiderman is then gripped by an overwhelming compulsion to dance with his baby self.

BMB: Bettys and Taylors 'Yorkshire Gold'

Brand: Bettys and TaylorsTitle: Yorkshire Gold Agency: BMBAgency Website: http://www.bmbagency.com/Photographer: Douglas FreedmanAdditional Credits: Marketing Manager - Kevin SinfieldAssistant Brand Manager - Heidi DysonPublished: March 2014Short Rationale (optional): Our new look packaging features a specially-designed illustration by Yorkshireman Andrew Hutchinson, who also created the iconic Yorkshire Tea landscape, and our advertising campaign pays homage to the people who love our luxury brew as much as we do – the Yorkshire Gold drinkers. To find the perfect people for our campaign, we put a call out through social media. Hundreds of people responded and we invited a big bunch of them to a casting day.From the casting day, we chose six very lovely people – including a nurse, chef, a fireman and a nuclear physicist – to be the faces of our new campaign. So off they headed to our ad shoot, in the hands of top fashion photographer Douglas Friedman, whose incredible work graces the pages of Harper's Bazaar, InStyle, and Vanity Fair among others.The new look packs are available in stores nationwide priced from £3.49 for 80 teabags. The advertising campaign will be live from April across print and outdoor media.

Purpose: Royal Mail 'Remarkable Lives'

Brand: Royal MailTitle: Remarkable LivesHeadline and copy text (in English): TEN REMARKABLE LIVES CELEBRATED IN NEW ROYAL MAIL STAMP SETAgency: Purpose, London, United KingdomAgency website: http://www.purpose.co.ukCreative Director: Paul FeltonSenior Designer: Alex WoolleyAdditional credits: Roy Plomley BBC/Corbis; Barbara Ward photograph and Mayotte Magnus; Joe Mercer Colorsport Images Ltd; Kenneth More ITV/Rex Features Ltd; Dylan Thomas Hulton-Deutsch Collection/Corbis; Sir Alec Guinness Steve Schapiro/Corbis; Noorunissa Inayat Khan Imperial War Museum, London, photograph courtesy of David Harper; Max Perutz Cambridge News Ltd, photograph supplied courtesy of the Medical Research Council; Joan Littlewood photograph by David N Smith, Camera Press London; Abram Games Estate of Abram GamesPublished: March 2014Short rationale (optional): Royal Mail celebrates another selection of remarkable individuals from the realms of sport, design, economics, heroism and the arts with the ‘Remarkable Lives’ stamp issue. Royal Mail’s special stamps are world famous for celebrating those who have made a significant contribution to our great British way of life.This set is centred around individuals who share an anniversary – in this issue they were all born 100 years ago.

101: Kettle Chips print campaign

Brand: Kettle ChipsTitle: Print WorkAgency: 101Agency Website: http://www.101london.co.uk Creative Director/Art Director: Mark ElwoodArt Director/Copywriter: Tim Donald, Misha Newby, Jack Willoughby, Serhan AsimDirector/Photographer: Alexander KentAdditional Credits: Media Agency: Walker AgencyRetouching Agency: PICSPublished: April 2014Short Rationale (optional): Lovingly Crafted is an extension of the creative introduced in 2013, the last instalment being the Lovingly Crafted TV campaign which aired in November 2013. For 2014 three talented craftspeople were commissioned to lovingly ‘craft a pack’; Sea Salt & Balsamic Vinegar is sculpted from ceramic, Mature Cheddar & Red Onion has been carved from wood, and the Summer Seasonal Edition of Lime & Black Pepper is blown from glass. With everything from the pack to the peppercorns in the image have been handcrafted, communicating the craft, care and attention that go into making Kettle Chips.

Τhe BrandHouse: MOI JE M 'EN FOUS! Wine Series for DOMAINE MESSENICOLAS

Brand: MOI JE M 'EN FOUS! Wine Series for DOMAINE MESSENICOLASAgency: Τhe BrandHouse, Athens, GreeceAgency website: www.thebrandhouse.grCreative Director: Nikos VlahiyiannisArt Director: Andreas BoukasCopywriter: Nikos VlahiyiannisIllustrator: Andreas BoukasPhotographer: Yiannis KostavarasBrand Strategist: Katerina TsenebisPublished: December 2013Short rationale: Our client G.Karamtiros wanted to create a new brand for a wine series made by the local vine varieties: Musquat de Hamburg, Malaguzia and Limnionas, that are famous for their fresh, light taste and are suitable for younger wine drinkers. The brand name MOI, JE M’ EN FOUS! along with the illustrations are the result of a humorous interpretation of the brief. Our aim was to express the feeling of 'liberation' and relaxed mood the consumer gets into when enjoying one of the wines of this series."

Grey London: Ryman 'Sustainable Font'

Brand: RymanTitle: Sustainable FontAgency: Grey London, UKAgency website: http://www.grey.co.uk Creative Director: Nils Leonard and Nick RowlandArt Director: Felipe Montt and Henrik DufkeCopywriter: Felipe Montt and Henrik DufkeAdditional credits: Design: James ClearyAgency producers for film: Greyworks: Dee Butler and Becky KnappCreative Producer: Nicky Russell and Lucy DunnWebsite Producers: Cat Hurst, Ted Howe and Dylan CoetzeePlanner: Alix Toothman (with input from Mike Alhadeff)Content planning assistance from Neil BoormanAccount Management: James Sutton, Sophie Fredheim and Grant PatersonPublished: March 2014

The Gate: National Accident Helpline 'Underdog Red Tape'

Brand: National Accident HelplineTitle: Underdog ‘Red Tape’ Agency: The GateAgency Website: http://thegateworldwide.com/ Art Director: Gordon SmithCopywriter: Dave TrottAdditional Credits: Production company: AardmanDirector: Bram Thweam Media agency: Carat ManchesterPublished: March 2014Short Rationale (optional): The 30-second advert features the popular Underdog character created by Aardman Animations expressing a desire to seek compensation for his accident before being surrounded by vast swathes of red tape, with a booming voice speaking above him to “have some red tape”. Underdog swiftly remembers that National Accident Helpline can help with all sorts of injuries and will provide him with simple, clear advice which will cut through the red tape.

Pearlfisher NY: Blue Bottle brand identity

Brand: Blue BottleTitle: Blue Bottle Coffee’s New Orleans Iced Coffee brand identityAgency: Pearlfisher NYAgency Website: http://www.pearlfisher.com/Creative Partner: Jonathan FordCreative Director: Hamish CampbellAdditional Credits: Chief Executive Officer: Mike BransonExecutive Vice President: Tess WicksteedPublished: March 2014Short Rationale (optional): Pearlfisher created a new design for the brand that stays true to the heart of Blue Bottle Coffee and the Founder, James Freeman’s original vision, at once challenging coffee category cues while remaining modest and utilitarian. The carton cues dairy and evokes nostalgia, helping Blue Bottle’s offer stand apart from competitors

This Way Up: Peanut Hottie packaging

Brand: Peanut HottieAgency: This Way Up, London, UKAgency website: http://www.thiswayupdesig.comCreative Director: David Pearman Art Director: Hayley BishopShort rationale (optional): Peanut Hottie is an instant powdered hot drink sold in a 225g jar and a single serve sachet. The product contains real peanuts and the perfect measure of creamer. Consumers simply add boiling water, stir and then cosy up on the sofa. The flavour of Peanut Hottie is rich, creamy peanut butter, which makes it unlike any other hot beverage in the market.The main design challenge was to communicate the peanut butter flavour and visually deliver an appetising, indulgent ‘you’ve got to try this’ taste profile. The second challenge was to define a clear positioning for the brand through packaging design, that engaged consumers and articulated the slightly obsessive passion and love that some consumers have for the taste of peanuts.The team at This Way Up created a pack with a ‘love letter’ themed tone of voice, that expressed the seductive, indulgent quality of the product and the craving that consumers had towards the taste of peanuts.The design had to appeal to a broad spectrum of consumers, including those that already shop the indulgent hot beverage category and those primarily drinking tea and coffee. This Way Up based creative development on the core brand idea ‘for the love of peanuts’ and captured the flavour and delicious taste profile of the product using a warm golden-brown brand colour and scripted typography. The copy on pack is playful and irreverent, and reads ‘take me home, love your…Peanut Hottie’, to create a seductive connection between consumers and the brand.

BBH London: Marriott London Sevens 'Monster'

Brand: Marriott London SevensTitle: MonsterAgency: BBH LondonAgency Website: www.bartleboglehegarty.comCreative Team: Marc Rayson, Callum PriorCreative Managing Partner: Ewan Paterson Additional Credits: Client name and title: Nic Fletcher, Head of Marketing and Barry Aherne, Events Marketing ManagerTeam Manager: Dan GearingTeam Director: Alex Monger Strategy Director: Ross BerthinussenProducer: David RileyProduction Company: Pop-Up FilmsDirector: Karen CunninghamProducer: Julia FettermanDoP: Darran BraggPost Production: The MillEditor/Editing House: Owen Oppenheimer @ The QuarrySound: Ian Lambden @ The MillPublished: April 2014Short Rationale (optional): Rather than focusing on the intense adrenaline-fuelled game of rugby, the new campaign dramatises the fun and silly side of the event by using a genuine human insight; most children go through a stage of never wanting to take off that special fancy dress outfit.The film, ‘Monster’, follows a young boy who loves his monster suit. We see him going about his daily business (at the barber, in bed at night, brushing his teeth in the morning, at the butchers etc), and he never wants to take it off. He can’t believe his luck when he comes downstairs one morning to find his parents in similar monster outfits, ready for a fun day at Twickenham.

Koniak Design: Mendeli Street Hotel brand design

Brand: Mendeli Street Hotel Title: Brand Design Agency: Koniak Design. Tel Aviv, Israel Agency website: http://www.koniakdesign.comCreative Director: Nurit Koniak Art Director: 
Natasha Boguslavsky, Lee Coren.Copywriter: Koniak DesignPhotographer: Dan Perez, Amit Giron Published: 2013 Short Rationale (optional): Designed by BK architects, Mendeli Street is a city-beach hotel celebrating the modern spirit of glocal Tel aviv. Koniak was commissioned to tailor a brand which reflects these contemporary qualities. The studio chose to focus on the scorching tel aviv sun, as its protaganist. The yellow circle in its simplicity works to highlight, frame and compliment the minimalistic black & white typography. While the interior of the hotel mixes ancient pieces with modern Israeli and international design, the identity remains austere using black white and yellow, printed on fine quality white board.

Alphabetical: D&AD Training identity and campaign

Brand: D&ADTitle: Training Identity & CampaignAgency: Alphabetical, London, UKAgency website: http://alphabeticalstudio.comCreative Director: Bob Young, Tommy TaylorArt Director: Bob Young, Tommy TaylorCopywriter: Alphabetical/D&ADIllustrator: James FishlockPhotographer: Bruno DrummondAdditional credits: Designer: James FishlockPublished: March 2014Short rationale (optional): D&AD training provides the UK’s widest range of creative workshops and training sessions, taught by award-winning creatives.D&AD asked us to create a new identity and marketing campaign to promote training, not only to the creative sector they represent but to any workplace or office, highlighting how training can unlock the creative potential that exists within all staff to solve problems and approach work in exciting new ways.The campaign promotes this by portraying untapped creative talent being expressed around the office in unexpected (and not always productive) ways - and the identity is designed to make sure when you think of creative training, you think of D&AD.

Passport: Pure Design Consultancy branding

Brand: Pure Design ConsultancyTitle: Pure Design ConsultancyHeadline and copy text (in English): Identity, editorial and web design for Pure Design Consultancy.Agency: Passport, Leeds, United KingdomAgency website: http://www.wearepassport.comCreative Director: Jonathan Finch, Rosalind StoughtonAdditional credits: Digital print, Book Binding & Finishing : Team Impression.Metallic Screen Printed Book Pages : Döts Printhaus.Website: Design by Passport. Build by Refresh Interactive.Published: March 2014Short rationale (optional): Pure Design Consultancy is a small and friendly independent interior design studio, offering a full range of services from conceptual thinking through to project management for the retail, leisure, office and exhibition industries. The aim was to develop a cohesive identity that indicates the industry experience of the consultancy and reflects the high standard of work they deliver through unique customer experiences. The identity foccuses on the concept of pure elements and minerals, manifesting itself through a signature 'Alabaster' paper stock, copper detailing, and pure black and white. By using carefully selected combinations of these colours and materials alongside a restrained typographic approach, it helped to build and reinforce a feeling of purity. We took further influence from the periodic table of elements to use just the initials of the consultancy and paired this with a simple circle to maintain a clean and contemporary aesthetic. These design principles were transferred into two opposing customer profile books which feature a high level of hand-crafted finishing including; mutliple stocks, digital and screen printing, foil-blocking, triplexed board covers, central throw-outs and customised binding screws. The identity was also applied across various personal stationery items and a multi-page website.

Springetts Brand Design Consultants: Vimto relaunch

Brand: VimtoTitle: Vimto relaunchHeadline and copy text (in English): Vimto relaunch with packaging by Springetts Brand Design ConsultantsAgency: Springetts Brand Design ConsultantsAgency website: http://www.springetts.co.ukCreative Director: Andy BlackDesigner: Dan BeaumontIllustrator: Stuart WitterPublished: April 2014 Short rationale (optional): The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase.The branding is designed to convey a more emotional and fun approach to the packaging, rooted in Vimto’s deliciously unique flavour. The bottles feature a new Vimto logo – a smiling vortex – a visual metaphor for the brand’s positioning of ‘seriously mixed up fun’. It emanates from below the logo before bursting from the logo towards the bottle opening, giving the consumer the impression that they will taste full Vimto flavour from the very first sip to the very last.

RAPP: Guide Dogs 'Sponsor a Puppy'

Brand: Guide DogsTitle: Sponsor a Puppy Agency: RAPPAgency Website: www.rapp.co.ukExecutive creative director: Jason AndrewsCreative director: Clare Wilson, Jake Kirk Art Director: Rob Farren Copywriter: Ben Usher Director of Photography: Ben Todd Additional Credits: Planner: Severine Ougier Producer: Jenna Le Noury Senior account manager: Katherine Howe Account Director: Christina Hansen Media agency: RAPP Media Media buyer: Edward Dines Production Company: Skin Flicks: Director: Dan Henshaw Producer: Chris Massey Audio post-¬‐production: Scramble Post House: UnitPublished: March 2014Short Rationale (optional): Created by RAPP, the campaign comprises two TV ads, which feature the real life stories of people who are blind and partially sighted, whose lives have been changed by the charity and the dogs it trains.The first spot tells the emotive story of mother-of-two Emma, who is visually impaired, and Jazz, the guide dog she relies on to help her do the things other mums do. The second ad follows glamorous radio presenter Jill and her guide dog Lucas. The ad shows Jill at work and out with friends. She says that when she became blind at the age of 19, she felt trapped and her future plans disappeared over night. She explains that having a guide dog “set her free” and that he hasn’t “changed her life, he’s given her a life”. Both ads feature the staggering fact that every hour someone in the UK goes blind. The call to action is to call a freephone number, send a text or visit the website - sponsorapuppy.org.uk

GR Life: Breakthrough Breast Cancer 'Fashion Targets Breast Cancer'

Brand: Breakthrough Breast CancerTitle: Fashion Targets Breast CancerAgency: GR Life, London Agency website: http://www.goodrelations.co.uk/Creative Director: Adrian Kemsley Photographer: Simon EmmettPublished: April 2014Short Rationale (optional): Olympic champion Jessica Ennis-Hill, multi-platinum selling artist Emeli Sandé and model Laura Bailey have been announced as the faces of Breakthrough Breast Cancer's 2014 Fashion Targets Breast Cancer poster campaign. Shot by world-renowned photographer Simon Emmett, the faces will lead this year’s fashion-forward call-to-arms, urging the nation to ‘Wear Your Support’ for the cause. The inspirational icons, drawn from the worlds of sport, fashion and music, follow in the footsteps of campaign alumni Kylie Minogue, Kate Moss and Naomi Campbell to front the UK’s leading charity fashion campaign which has raised over £13 million to date. Launching on Monday 7 April, Jessica, Emeli and Laura will appear on billboards up and down the country calling on the public to buy something from this year’s Fashion Targets Breast Cancer collection. Proceeds from the sale of specially designed products from a host of leading high street retailers including M&S, River Island, Warehouse and Topshop will fund Breakthrough Breast Cancer’s vital, life-saving work. Photographer Simon Emmett has previously worked with Rihanna and Adele for editorial spreads in GQ and Glamour. The styling was led by Fashion and Creative Director Charlotte-Anne Fiddler who used pieces tailored to the poster faces' signature styles to create the poster faces' key look for this year. For more information on how to get involved visit fashiontargetsbreastcancer.org.uk, follow @fashiontargets or check out the range via the #wearyoursupport.

Shuttle Studio: Mack’s Premium 'Mack’s Premium Müsli'

Brand: Mack’s PremiumTitle: Mack’s Premium MüsliAgency: Shuttle Studio, Würzburg, GermanyAgency website: http://www.shuttlestudio.deCreative Director / Copywriter / Illustrator: Christian NathAccount Handling: Philip GrobPhotographer: Thomas BerberichPublished: February 2014Short rationale: Mack’s Premium Müsli was designed as a counterpoint to the usual (and mostly dull) packaging of organic food (especially müsli) that you find in German supermarkets. We wanted the packaging to be fun and colourful but also appealing to grownups, despite its comic characters. Just the way you like your day to start.

Dirty Hands: Gusto UK Ltd 'Dat Bar Newcastle'

Brand: Gusto UK Ltd.Title(s):Dat Bar NewcastleAgency: Dirty HandsAgency Website: www.dirtyhandsco.comCreative Director: Marc RossArt Director: Ryan QuickfallCopywriter: Jonathan SealIllustrator: Ryan QuickfallPhotographer: Richard KenworthyPublished: March 2014Short Rationale (optional): An extensive building-site to launch-party dream project. Striving (as always) to do something totally unique for Newcastle, and to be honest, create a bar that we would frequent ourselves, we set about creating impossibly big murals, signage, branding, and all other collateral design work.

Loaf Creative: Aintree Racecourse 'The Crabbie’s Grand National 2014'

Brand: Aintree RacecourseTitle(s): The Crabbie’s Grand National 2014Headline and copy text: The Grandest Show, The Greatest dramaAgency: Loaf Creative, Lancashire, United KingdomAgency website: http://www.loafcreative.com Creative Director: Dave Mullen, Alan HoughtonArt Director: Dave Mullen & Alan HoughtonCopywriter: Loaf CreativePhotographer: Guy FarrowPublished: January 2014Short rationale (optional): Our campaign was crafted around the concept of, ‘The Grandest Show, The Greatest Drama,’ focusing specifically on the theatrics and dramatic nature of the event, whilst encouraging people to attend in order to absorb the wonderment of each day. We developed a series of creative executions, accompanied by emotive, thought provoking copy, in order to build excitement and intrigue. We invited people to partake in an entire festival, the spectacle of which simply cannot be scripted – so that they may experience an unrivalled sense of exhilaration.

Nation: Barbour 'Pantone'

Brand: BarbourAgency: Nation, London, United Kingdom Agency website: http://www.wearenation.co.uk/Creative Director: Tom HartshornArt Director: Etienne LedemayAdditional credits: Digital Producer: Jannic NielsenWebsite Design and Build: NationFilm Director: Darren SimpsonCinematographer: Ben ToddFilm Producer: Francis CastelliPost Production: GPSMusic: ‘Ordinary People’ by ATTUPublished: April 2014Short rationale (optional): British heritage and lifestyle brand Barbour is celebrating its new collaboration with Pantone, the world-renowned authority on colour, by delivering an online campaign that celebrates the colours of the countryside. The campaign, which begins online at http://pantone.barbour.com today, will feature four bloggers’ interpretations of the colours of the countryside, a special film that celebrates ‘releasing the colour’ from the normally toned-down colour palette of Barbour, and a competition that invites Barbour fans to share their own pictures for the chance to win a stay at the Pantone Hotel in Brussels and pieces from the Pantone Barbour collection.As part of the project, bloggers Carin from Paris in Four Months, Cat from Take Courage, Steve Booker and Adam and Niran from Yin and Yang all style pieces from the Pantone Barbour collection, which includes Barbour’s iconic quilted jackets, smart 3 button polo shirts, lightweight summer chinos and wellington boots, all in a range of summer country colours from berry reds to cricket pitch greens.The Pantone Barbour microsite was developed by Nation and features the campaign video, the competition, a gallery showcasing the blogger’s images, and a colour wall showing all competition entries, all on a site that offers a full screen experience and is responsive to desktop, tablet and mobile devices. The competition element of the campaign will run through to Sunday 27 April 2014.