Barbour looks to bring colours of countryside to life with Pantone in online campaign

By Ishbel Macleod | PR and social media consultant

Nation

|

Barbour article

April 4, 2014 | 2 min read

British heritage brand Barbour has launched an online campaign to celebrate its Pantone collection.

The campaign shows four bloggers’ interpretations of the colours of the countryside, a special film that celebrates ‘releasing the colour’ from the normally toned-down colour palette of Barbour, and a competition that invites Barbour fans to share their own pictures for the chance to win a hotel stay and pieces from the Barbour range.

Barbour’s digital manager, Rebecca Cairney, said: “We were looking for an interesting way to engage with consumers and to bring to life online the colours that make the countryside such a vibrant place to be during the short and highly anticipated season of British Summer Time.

“Our short film is a celebration of the colours in the Barbour Pantone collection, and by partnering with bloggers, we’re able to provide inspiration for the competition element of the campaign, when Barbour fans are invited to upload their own images to match to pieces in the collection.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

A microsite for the campaign, created by Nation, includes a gallery showcasing the bloggers' images, as well as the video, and a wall of competition entries.

Content created with:

Trending

Industry insights

View all
Add your own content +