Velux returns to TV screens with multi-media campaign and 6-month Home Channel sponsorship deal
Velux has worked with Story UK to create a multi-media campaign for its ‘New Generation’ projects, including a series of idents to support its six month sponsorship deal with the Home Channel.
The campaign sees the roof windows, blinds and accessories company return to TV in the UK in a bid to raise awareness of its broader range of updated products as well as inject personality into the brand and attract visitors to its consumer website.
The marketing push targets trade and consumer audiences with the sponsorship deal including eight, 10 second idents. Associated activity includes the Home Channel website, radio (Talk Sport), magazine advertising (including Home & Gardens and Country Living), and a trade focussed campaign promoting white polyurethane products to 4,000 trade and merchant branches across the UK.
“It’s an important time for Velux with the launch of our New Generation products. As market leaders, we want homeowners to find inspiration from our updated range to help them create their dream home. Story has the track record to not only generate reappraisal of our product range but to do this with a fresh and engaging approach for the brand,” Jim Coates, marketing director at Velux said.
Story deputy MD and head of planning, Jim Kelly, added: “There is a growing consumer trend of “improve not move” with people looking to make more of their existing home. The campaign shows how Velux’s commitment to, and passion for, enhancing a home’s natural light reflects the excitement and anticipation that homeowners have for their own projects.”
The eight idents, which will air around home improvement programming on the Home Channel, celebrate stunning skylines and highlight how Velux can bring natural daylight into the nation’s homes.
Content created with:
Story
Find out more