Kronenbourg promised new experiences as Adam&EveDDB picks up digital account from Ogilvy Mather
The digital advertising account for beer brand Kronenbourg 1664 has been awarded to Adam & EveDDB, who picked up the business from Ogilvy & Mather.
Alex Hesz, director of digital at Adam & EveDDB said: “The opportunity to create new content and experiences to extend the Kronenbourg brand online is one we’re really looking forward to.”
Ogilvy & Mather will retain the brand’s above the line advertising business.
Adam & EveDDB already handles the digital account for Fosters, and handles advertising for beer brand John Smiths.