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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Kronenbourg promised new experiences as Adam&EveDDB picks up digital account from Ogilvy Mather

The digital advertising account for beer brand Kronenbourg 1664 has been awarded to Adam & EveDDB, who picked up the business from Ogilvy & Mather.

Alex Hesz, director of digital at Adam & EveDDB said: “The opportunity to create new content and experiences to extend the Kronenbourg brand online is one we’re really looking forward to.”

Ogilvy & Mather will retain the brand’s above the line advertising business.

Adam & EveDDB already handles the digital account for Fosters, and handles advertising for beer brand John Smiths.

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