Broadbandchoices appoints The Red Brick Road as creative agency

By Ishbel Macleod | PR and social media consultant

The Red Brick Road

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broadbandchoices.co.uk article

April 3, 2014 | 1 min read

Broadbandchoices.co.uk, the comparison service for TV, mobile phone, broadband and home phone services, has appointed The Red Brick Road as its creative agency.

Appointed following a three month pitch process which saw a trio of agencies short-listed, The Red Brick Road will now handle the through-the-line creative approach.

Mark Irwin, marketing director of broadbandchoices.co.uk, said: “We are very excited by the prospect of developing our advertising creative concept with the team at The Red Brick Road. All of the agencies who pitched demonstrated compelling ideas but TRBR particularly stood out with their excellent approach to this project, their clear insight-driven ideas and great execution. I look forward to seeing this project come to fruition in the coming months and am confident that TRBR will deliver distinctive, professional work that will truly reflect our brand.”

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The brief will cover broadbandchoices’ European sister-sites (Schlaubi.de in Germany and Comparaiso.es Spain) as well as the UK.

David Miller, managing director at The Red Brick Road, said the agency was “thrilled to be working with broadbandchoices as they continue to own this positioning.”

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Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.

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