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Trinity Mirror Digital First

Trinity Mirror North East unveils plan for digital-first newsroom


By Natalie Mortimer, N/A

March 25, 2014 | 2 min read

Trinity Mirror North East has unveiled plans to transform into a digitally-led news operation, with a raft of new digital roles set to be created.

Under the new editorial structure, called Newsroom 3.1, a digital-first publishing process will be implemented in the media owner’s Newcastle and Teeside newsrooms. Content will be created to hit "key digital audience spikes" across the day, and then edited and packaged into the region's newspapers The Chronicle, Evening Gazette, The Journal and Sunday Sun.

Each journalist will have a new set of digitally-focussed responsibilities and will work alongside the newly created social media editors, planning analyst and advance content writers, who will increase audience engagement and drive traffic.

Darren Thwaites, editor-in-chief of Trinity Mirror North East, said: “We’re delighted to be leading the way in transforming our business for a successful digital future. The demand for local content is as great as ever and it’s our job to give the audience what they want, when they want it.

“We’ll provide a brilliant service for our rapidly-growing digital audience, while producing great newspapers by editing the best of everything into an entertaining format every day.”

Newsroom 3.1 will make maximum use of content through SEO and social media as well as through digital analytics tools, such as Chartbeat and Omniture.

Overall, the size of the Trinity Mirror North East editorial team will grow by 17 roles. A total 25 new roles are being created while eight existing roles are at risk of redundancy.

Over the next few months a similar digital-first working system will be rolled out to the publisher's other regional centres in Birmingham, Cardiff, Liverpool, Manchester and Huddersfield.

Trinity Mirror Digital First

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