Stuck for a Mother’s Day present idea? The Post Office is offering 15 lucky people the chance to serenade their mum with a barbershop quartet delivered by ‘special delivery’ on Vine. Created by Mindshare UK, the competition will run on Twitter on 25 and 26 March, asking what people would like to share with their mum on Mother’s Day, using the hashtag #DearMum. The winning 15 entries will be selected by the Post Office and turned into video messages that will be sung by the barbershop quartet, who have previously appeared on BBC Three and Capital Radio. Darren Jones, social media manager at Post Office said: “Our social campaign looks to promote the next day special delivery mails service by using an engaging social content format. This activity comes after the very successful Christmas gift wrapping and last posting dates vines that we shared in December 2013.”
Winning entries will be selected throughout the day and winners will be tweeted with their personalised vines.The vines for the winners will be available to view on the Post Office Vine page from the 26 March and will be live tweeted on the Post Office Twitter account throughout the day.Elisabeth Edvardsen, account manager at Mindshare said: “This campaign is a great example of us being truly adaptive in our marketing and media. The Post Office has been a great client to work with that has been really keen to react to events and work in real time to deliver personalised content.” The competition will also give people the chance to win £50 vouchers for their mum.
Tell us what makes your mum special, and she could receive a special delivery this Mother's Day… Find out more >pic.twitter.com/rBUVrapgzo— Post Office (@PostOffice) March 25, 2014