Tesco Mobile launches “expect better” brand campaign
Tesco Mobile has today (24 March) launched its latest UK brand campaign which plays on the theme of “expecting better” when choosing the network.
Created by Wieden+Kennedy Amsterdam, two TVC spots launch the campaign and dramatise the “epic feeling” people experience when small but important things in life work better than expected.
Each scenario shows an individual expecting the worst from a situation, which includes using an unfamiliar shower and pouring tea from a tea pot over a white table cloth.
Simon Groves, Tesco Mobile chief marketing officer said: “Building our brand credibility is a key objective for Tesco Mobile in 2014. We know our customers think highly of us but we want even more people, especially a younger audience, to seriously consider Tesco Mobile and experience better from their mobile network.”
Print and digital out of home activity further supports the campaign.
Content created with:
Wieden+Kennedy
Find out more