BrightHouse appoints Jaywing for marketing database development to help with future customer and prospect campaign activity
Rent-to-own retailer BrightHouse has selected Jaywing to develop a database managing its customer and prospect campaign activity.
The appointment follows Jaywing’s data manangement work for credit and risk at BrightHouse and will bring together all elements of the retailer’s database activity ensuring both marketing and credit and risk departments are working and reporting from the same single customer view data sets.
“BrightHouse is built around a deep understanding of its customers, and so how we collect and analyse data is vital to the success of the business. I'm confident this partnership with Jaywing will help us to be even more effective in tailoring our services to meet our customers' needs,” Andrew Smith, director of marketing for BrightHouse said.
Jaywing’s MD Adrian Lingard added that the agency was “pleased to be able to extend the credit and risk data infrastructure”. He commented: “This rich data asset will deliver to BrightHouse a single customer view, meeting the needs of both marketing and credit & risk, and enabling timely business actions to be taken. We look forward to continuing our successful partnership with BrightHouse.”
When finished the database will allow internal teams across BrightHouse to create and manage multi-channel CRM campaigns and provide detailed campaign response reporting. Jaywing will work with the retailer on an on-going basis to support the data management of the databases and provide marketing insight, analysis and consulting services.
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