Aberlour brings its craftsmanship, provenance and legend to life with interactive global site from Cubo


By Gillian West, Social media manager

March 20, 2014 | 2 min read

Super-premium single-malt Speyside whisky brand Aberlour has turned to Cubo to create a visually engaging, interactive global website and social content campaign.

The digital experience aims to bring to life the craftsmanship, provenance and legend behind the brand from Pernod Ricard’s Scotch whisky and premium gin business Chivas Brothers and will support the global marketing campaign for Aberlour launched in February.

The video-led site allows users to scroll through the backdrop to the ‘four legends of Aberlour’, discovering waterfalls, the pink granite of the Ben Rinnes summit and the ‘Mouth of the Chattering Burn’, which translates as ‘Aberlour’ in Gaelic.

“We wanted a digital experience that would reflect the quality, expertise and legend behind this premium artisanal brand – strengthening the relationship between brand and customers. Cubo has created a stunning visual experience which perfectly captures what Aberlour means to its drinkers, highlighting the enigma and charm which will inspire new customers to learn more,” said Alison Perrottet, global brand manager for Aberlour & Malts at Chivas Brothers.

Cubo’s co-founder and head of planning, Chris Walmsley, added: “Research into Aberlour’s core market revealed a discerning group of elite whisky drinkers, driven by curiosity and a desire for discovery. The website we have created is designed to excite users’ senses, bringing to life the beauty of the brand’s provenance whilst allowing them to explore it for themselves. We hope this experience will whet the appetites of whisky-lovers all over the world.”

Aberlour’s Facebook page has also been updated by Cubo to reflect the new look and feel of the site and features marco photo-art from nature photographer David Maitland showing the various stages of the Aberlour distillery process close-up.

Content created with:

Cubo Digital

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