International wine company Penfolds, part of Treasury Wine Estates’ stable, has awarded its global creative account to Leagas Delaney.
The agency has now been tasked with creating an international communications strategy for Penfolds with a global scale, fully integrated campaign covering the Penfolds master-brand as well as individual wines within the portfolio.
Penfolds global marketing director Michelle Terry said of the appointment: “We are proud to be working with Leagas Delaney on this important global assignment for Penfolds. Leagas Delaney is a boutique agency with significant luxury credentials.”
James Hayhurst, Leagas Delaney MD, added: “As an independent agency with a global reach, Leagas Delaney is ideally positioned to develop the Penfolds brand across the world. Penfolds rich heritage and amazing portfolio of wines put them firmly in the premium category and we are extremely excited to be working with them in our UK and international offices.”
The account will be headquartered out of Leagas Delaney’s London office with the company’s Shanghai team managing the launch in China, capitalising on the desire for wine and luxury brands in the region.