Wembley is hoping to re-capture its iconic status as London’s event capital by appointing Stream to develop its cluster of event venues brand and digital presence.
The yet to be unveiled new brand will represent a number of venues across Wembley Park, the new lifestyle destination developed around Wembley Stadium by Quintain Estates & Developments PLC.
Destination marketing manager at Wembley, Adam Weatherby, commented: “Wembley is an iconic brand name in its own right, but perceptions are of a site where there was nothing but the stadium and arena. With the development of Wembley Park, we now have 1200 hotel rooms, shops, restaurants and bars that complement the experience of being on site for an event, as well as an abundance of event spaces for all types of event requirements.”
In addition Stream is also required to develop a responsive website and booking platform to provide a one-stop-shop for event planners, covering everything from event listings to pages for exhibitions, filming, outdoor/activation, conferences and banqueting. A search and shortlisting tool and venue guides highlighting the group offering as an event destination will also be included in the build.
Stream MD, Stuart Anderson, added: “Wembley's iconic destinations have captured the nation’s imagination across the generations. Our aim is to complement and enhance the Wembley experience for meetings and events planners and delegates, using digital platforms to demonstrate how easy Wembley is to get to, the wealth and variety of venue spaces on offer - and that there is plenty to see and do that make Wembley London’s event capital.”
Venue partners for the branding project include Wembley Stadium and Wembley Arena, The Hilton London Wembley, The Drum at Brent Civic Centre, and The London Designer Outlet.