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Marketing Sports

Odlo sportswear appoints Brandnation for UK marketing push


By Natalie Mortimer, N/A

March 17, 2014 | 2 min read

Norwegian sportswear brand Odlo has appointed Brandnation to handle its UK media relations and launch a major new marketing campaign.

The agency has been tasked with managing Odlo’s UK press office, covering trade, specialist and consumer media across both its men’s and women’s sectors. It will also oversee the launch of the functional sportswear brand’s ‘The Art of Layering’ campaign, which aims to introduce its new outer wear range to a wider audience.

Matteo Twerenbald International marketing director commented: “Brandnation’s wealth of sports and outdoor knowledge and experience together with their extensive lifestyle media connections makes them the perfect partner to realise Odlo’s visions and brand objectives.”

As part of the remit, Brandnation will activate an extensive ambassadorial programme with Odlo’s global athletes, which includes Olympic gold medallist Dario Cologna.

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