McCain named as sponsor of Emmerdale in two-year deal
McCain has been named sponsor of ITV soap Emmerdale for the next two years.
Sponsorship: McCain has signed a two-year deal with Emmerdale
The deal was negotiated on behalf of ITV Commercial by Omnicom Media Group’s content agency, Drum, and media agency PHD on behalf of McCain. The sponsorship is effective from 7 April and will span broadcast, online and mobile platforms, alongside a product placement agreement and licensing activity. The brand replaces Bet365bingo as sponsor.
Mark Hodge, marketing director at Yorkshire-based McCain – the area where Emmerdale is set – said: “Emmerdale is modern, family focused and set in the heart of the Yorkshire countryside, providing lots of positive associations with farming and natural, British produce.
“It is a perfect fit for the McCain brand and provides us with a fantastic opportunity to connect with our core target consumer and set ourselves apart from our competitors by communicating the key values of the brand.”
Gary Knight, commercial content director at ITV, added: “We look forward to working them to make this truly integrated partnership a great success.”
McCain’s sponsorship idents will be created by BMB.
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Omnicom Group
A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.
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PHD UK
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as...
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BMB
BMB Group is an advisory and asset management platform for ruling families and Forbes 500 investors. In 2015 the firm refocused its business to provide capital and...
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