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Gordon Young
Editor-in-chief at The Drum

Shopping centre The Mall tasks True with helping it overcome digital challenges faced by bricks and mortar stores

The Mall opened in 1998 and has more than 130 retailers

The Mall at Cribbs Causeway has named True as its strategic digital marketing partner.

The regional shopping centre, located on Bristol’s north fringe, approached True with a brief to overcome the challenges bricks and mortar shopping centres come up against in an increasingly digital world. Following a three-way pitch the agency was then selected and has now been added to The Mall’s roster of marketing strategy partners.

Of the appointment, The Mall’s head of marketing, Maria Crayton, said: “We were very impressed by True’s thorough approach to creating a digital marketing strategy and their work in the retail and e-commerce space means they have the relevant experience to deliver in our market.

“We look forward to a fruitful 2014 when our digital plans can start to take shape.”

Planning is now underway for a ROI focussed digital strategy which aims to be both engaging and innovative.

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