English Heritage appoints The Team to define and design its complete digital experience

English Heritage has awarded The Team its multiplatform digital design brief following a six-way pitch.

The Team will now guide direction of a recent rebrand for the organisation across all digital channels including mobile, tablet and desktop.

“At English Heritage, we bring the story of England to life to over 10m visitors each year. Our digital channels are going to be a vital part of this mission going into the future,” Luke Whitcomb, marketing director at English Heritage said.

“Through their pitch, The Team demonstrated a real depth of understanding and empathy, not only of our brand and the journey we’re on, but most importantly the role digital design can play in audience engagement.”

The Team creative director of digital experience design, Dave Dunlop, added: “We’re delighted to win this pitch to work with such a culturally important brand at such an important moment in time for them. It reinforces what we’re seeing more now, that businesses are choosing integrated brand partners based on their knowledge of their brand and how they need to behave in this digital world to engage their audiences and integrate with other channels. We’re seeing more and more pitches broken down into the separate design and technical development projects.”

The appointment builds on English Heritage’s 18 month partnership with brand specialists Smith & Milton to craft the consumer brand and develop brand strategy. Work on the digital experience design project will begin immediately with the new website scheduled for a spring launch in 2015.