Photos lead to a 35% boost in retweets, while hashtags cause 16% more retweets

Photos give verified users a 35 per cent bump in retweets, compared to what they would get anyway, research from Twitter has found.

Twitter looked at the % change in retweets

Having analysed the content of over 2 million Tweets sent by thousands of verified users across different fields over the course of a month, it was discovered that having a number in a tweet will, generally, lead to a 17 per cent increase in retweets.

However, if you work in news, a number will normally lead to a 22 per cent increase in retweets, while those in the music industry would only see an 11 per cent increase from including a digit.

Simon Rogers, data editor at Twitter, explained: “The fact is, people don’t engage equally with every tweet. But now we can confirm that adding video, links and photos all result in an impressive boost in the number of retweets.

“While this research focuses on the engagement levels of individual tweets with specific features, it’s important to think of your tweeting holistically. It’s not just about optimizing every single tweet, but about building a compelling way for your followers and Twitter users to connect with you.”

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