The parent company of KP Snacks, Intersnack, is reviewing its media business account, understood to be worth fifty million Euros.
The UK incumbent is currently BMB. The Europe wide review, undertaken by Ebiquity in Germany, is to review all ten of Intersnack’s European markets.
“We believe the power of iconic, local, hero brands, and we aim to leverage these strengths for further expansion,” said Maarten Leerdam, Intersnack CEO.
Last year the organisation acquired KP Snacks for £500 million.