Ad of the Day: Santander - Word Association

Words are at the heart of this commercial for Santander that finds a different use for the trio of sport stars whose iffy performances have blighted the brand's advertising over the past few years. Concentrating instead on the humanity of ordinary folk, this is a much better piece of work - but Ennis, McIlroy and Button are like ornaments that have to be used because of what they cost... even though anyone can see this ensemble would be even better without them.

Creative Agency: WCRS

Creative Director: Billy Faithfull

Creative: Dave Asquith / Rob Porteous

TV Producer: Louise Bonnar

Film Production: Another Film Company

Director: Steve Reeves

Producer: Tim Marshall

Photography: Simon Richards

Editor: Scot Crane @ The Quarry

Post Production: Filament

Ad of the Day is brought to you in association with David Reviews.

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