Digital Transformation

Twitter co-founder Biz Stone - only people new product Jelly will accept money from "must help" users

By Stephen Lepitak | -

March 11, 2014 | 4 min read

Twitter co-founder Biz Stone has revealed that he does intend to monetise his new question-answering online service Jelly, but that it will only accept money from businesses and brands that help the platform's users.

Asked through Twitter during an interview at SXSW about whether he plans to monetise the recently launched platform, he responded "of course".

This led him to explain that he had a new definition of success following his work with Twitter, made up of three things - traditional success - including financial success and building a business of value - to have a meaningful impact on the world and finally to have joy and an emotional investment in his work.

"If you don't meet all three criteria, in my definition, you are not technically successful," he stated.

"To be successful with Jelly we are going to have to build a business with value. That being said, all I can say about Jelly, as we are just getting started...it's cart before the horse to start working on a business model of eight people because you first need to build a product that you can prove is of value before you decide to monetise. But we still have ideas."

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He said that Jelly considered itself as a search business: "There is an expressed intent when you ask something through Jelly and you have something like that you have an opportunity to add a Third party make an introduction. Google has made a lot of money introducing people to something thy are looking for over the Internet."

Of who he would allow to be involved in advertising on the platform, he added; "I want to make sure that we do it in such that people can only give us money if they are also helping people on Jelly. If you can help people on Jelly really well then you can give us money."

Also asked through Twitter as to what the roles of each of Twitter's three founders were in creating the platform, he gave a brief description; "Ev had money, I had design skills and product skills and experience building social networks, Jack had programming skills and a unique vision for wanting to see a city in the form of its multiple status reports."

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