Rachel's looks to drive sales of Greek Style range with Royal Doulton on-pack promotion
Premium organic dairy brand Rachel’s has joined forces with contemporary lifestyle brand Royal Doulton as part of an on-pack promotion which hopes to drive sales of its Greek Style natural range.
Running until 31 July 2014 the on-pack promotion offers Rachel’s consumers the chance to win one of 10,000 Royal Doulton 1815 bowl and serving board sets worth £65.
“At Rachel’s we aim to deliver the very best eating experiences and enhance dining pleasure, and this is signified by this promotional campaign investment. We believe the partnership with Royal Doulton will appeal to and reward Rachel’s loyal audience, and it is also designed to attract and deliver new purchasers to the brand,” said Rachel’s marketing manager Andrew Curzon of the offer.
Royal Doulton’s marketing manager, Antony Robson, added: “There is a great synergy between Royal Doulton and Rachel’s as both brands have a rich heritage, similar brand values and we both aim to enhance everyday dining experiences. The Royal Doulton 1815 collection is proving increasingly popular amongst our loyal customer base and we are certain it will delight Rachel's fans too.”
PR activity across traditional media and digital will support the giveaway with a dedicated page added to the Rachel’s site showcasing Greek Style natural service suggestions. Promotional packs are available from retailers including Sainsbury’s, Waitrose, Tesco and Morrisons, once purchased consumers need to enter a code to the Rachel’s site or scan the on-pack QR code to find out if they have won.