Government-funded early payments platform unveils placard-inspired visual identity from SomeOne
URICA, a new government-funded approach enabling suppliers to get paid in time, has worked with SomeOne and SomeOne/Else to develop its strategic visual brand identity and launch communications.
With cashflow killing many small businesses the URICA online platform works for both supplier and company allowing the supplier to choose when they get paid.
Inspired by the great British institution of placards the visual identity includes stand-out messages promoting the early payment platform which launches in April and is funded and supported by the Governments department for Business Innovation & Skills and leading insurance group RSA.
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