OgilvyOne loses British Airways below-the-line account, but is retained as creative technology partner
OgilvyOne has been unsuccessful at retaining its position as the below-the-line and loyalty marketing communications agency for British Airways, but it will remain creative technology partner for the airline's business, BA has confirmed.
British Airways made the decision as part of a wider pitch process which began last year, with the creative technology partnership not being part of the pitch.
OgilvyOne had held the below-the-line and loyalty marketing account for six years, having been re-appointed in 2011.
The Drum understands that BBH, who has worked with BA since 2005, is still in the running.
A spokesperson for British Airways told The Drum that it will be announcing the outcome of the full pitch in the coming weeks.
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