Shell choses Eurosport to promote Eco-marathon Europe 2014
For the first time in the 30-year history of the competition Shell has secured an external media partner to promote its Shell Eco-marathon Europe.
Eurosport will now handle TV and digital coverage through dedicated programmes and a specific hub as well as on ground activities, and will produce a series of six mini films broadcast before and after the Rotterdam event to build up the excitement and awareness of the event.
The Shell Eco-marathon Europe 2014 will gather 3,000 students from 26 countries, between 15-18 May in Rotterdam, to meet the challenge of driving as far as possible on the equivalent of 1 kWh or 1 litre of fuel in vehicles they designed and built themselves.
Olivier Fisch, Eurosport Group’s global commercial director, said: “As Eurosport has been at the forefront of TV and digital innovations for 25 years, we are excited to be the first ever media partner chosen by Shell to promote a competition fully dedicated to innovation and new technologies. Our partnership shows the capacity of Eurosport to deliver to its clients promotional solutions before, during and after the event with tailor-made TV programmes and websites accessible on all devices across Europe.”
As part of the deal, Eurosport will provide a live data feed during the competition, which will be available in six languages: English, German, Italian, Spain, French and Turkish.
Sven Herold, Shell’s head of creative visual, added: “Shell is thrilled to be entering into an exciting new partnership with Eurosport. The Shell Eco-marathon has a proud history of more than 25 years and with the support of Eurosport, we are looking forward to bringing this event to an even larger audience.”