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Former CMO swaps takeaways for gyms joining as marketing director


By Gillian West | Social media manager

February 28, 2014 | 2 min read chief marketing officer Graeme Horne has swapped takeaways for health clubs and gyms moving to to oversee its marketing activities.

“After seven fantastic years at hungryhouse, I am really looking forward to the challenge of helping build PayasUgym into a nationally recognised brand. As soon as I heard the name I just thought ‘Wow, what a brilliant idea,” said Horne.

“It’s great to be joining a business that is encouraging people to get off their bums, get active, and start feeling great about themselves. That’s something we’re going to have a lot of fun with in our marketing campaigns.” has more than 1,650 health clubs listed partnering with well-known brands such as Virgin Active, Pure Gym, Energie and Hilton Livingwell, to provide flexible day-passes and short term memberships at gyms and outdoor training facilities nationwide.

Of the appointment, CEO and co-founder of, Jamie Ward, commented: “We are delighted to welcome Graeme to the team. His experience in building hungryhouse into one of the leading online restaurant networks will be highly relevant to the objectives we have at PayasUgym, and will accelerate our plans to move into other markets in the near future.”

Horne spent seven years with and was its first employee moving up the ranks to CMO. Sport Drum News

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