Nickelodeon UK has penned a deal with Virgin Media to bring its My Nick Jr. App to the UK enabling parents to create customised playlists for their preschool children.
The commercial-free personal programming service will be made available to Virgin Media TiVo subscribers on L and XL packages and features 650 Nick Jr. episodes of titles including Dora the Explorer, Bubble Guppies, Tickety Toc and Dinosaur Train.
“My Nick Jr. is a unique service in the UK delivering Nick Jr. programming to families in a format they can control,” said Tina McCann, managing director, Nickelodeon UK & Ireland. “The wealth of Nick Jr. programming available on the app ensures that there will always be something to delight and enlighten viewers while My Nick Jr.’s interface offers parents an innovative way to guide their preschoolers viewing and to set the developmental themes that are important to them.”
The app allows parents to create individual Nick Jr. profiles for their child selecting specific topics they wish to make prominent to their child’s playlist as well as setting a time limit for the duration they wish their child to watch Nick Jr. programming.
When an episode ends children are asked to ‘arrow up’ or ‘arrow down’ using the remote, the app then uses this to learn the child’s preferences and chooses episodes to play accordingly. The app can also keep parents informed of their child’s viewing habits, what episodes they’ve watched and what topics have been covered by electing to receive summary emails.
Themes covered in Nick Jr. programmes include problem solving, memory, reasoning, mathematics, respect, friendship, science and nature, creativity, and foreign languages.