Music labels Warner Bros. Records and Rhino have appointed MediaVest and ZenithOptimedia to handle the UK media business.
The pair of agencies, both part of the Publicis Groupe, will work collaboratively on the media strategy, analytics, planning and buying.
SMG currently have a relationship with sister record agency Parlophone.
Adam Foley, head of strategy at MediaVest, said: “We are delighted with the opportunity to extend our relationship with Warner Bros. Records and Rhino in the UK while we continue our partnership with Parlophone. 2014 is set to be a very exciting year for these labels with some great releases planned and we’re looking forward to playing our part in that.”
The record labels feature articles such as Lily Allen, Jason Derulo and Michael Bublé.