Ad of the Day: Paralympics - S**t Hot at -10°

A sassy spot for the Winter Paralympics showing the athletes on sizzling form as their performances turn snow into steam. It's impressively filmed in a way that makes them look like battle-hardened, bio-mechanical warriors of some future sporting event - the Sochi Apocalyptics, maybe - rather than people. But that's also it's drawback: combined with the testosterone-filled soundtrack it's harder to find the human element in this ad than in C4's world-beating trail for the London Paralympics.

Ad of the Day is brought to you in association with David Reviews.