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Fabulous florals and pinches of Paisley take centre stage in Primark's print-themed spring campaign

Following on from a colour-themed campaign prints are the focus of Primark’s latest spring promotion.

Created by The One Off the campaign shows customers how to pull off prints be it from head to toe or as a subtle hint combined with wardrobe essentials.

Shot over a two-day period at Big Sky Studios in London, the second round of spring activity will feature in shop windows and as in-store POS which will be updated every two weeks to showcase the range of bold prints on sale.

The campaign is set to run for a total of six weeks.