Creative Works: Vote for your favourite, winners to be featured in 19 March issue of The Drum

Brand: FreeviewTitle(s): Cat and BudgieAgency: Leo Burnett Agency Website: http://www.leoburnett.co.uk/Executive Creative Director: Justin TindallCreative Director: Richard Robinson, Graham LakelandArt Director: Phillip Meyler, Darren KeffCopywriter: Phillip Meyler, Darren KeffAdditional Credits: Agency TV Producer: Lindsey Stopp / Lou PeggPlanner (creative agency) Julia ChalfenClient Service Director: Darren ThomasBoard Account Director: Ben GillibrandAccount Manager: Chris FergusonMedia agency: MECPlanner (media agency): Michelle RadleyProduction Company: StinkDirector: Ne-OEditor: Tim Thornton-Allan at Marshall Street EditorsPost-production: GlassworksAudio post-production: FactoryExposure: TVPublished: February 2014Short Rationale (optional): This new film for Freeview by Leo opens on a household cat, who can’t seem to take his eyes off a budgie, happily located in the corner of the room in her cage. All looks bad for the bird when the cat stalks his way across the sitting room, extends a paw and opens the cage door, but all isn’t necessarily as it seems…Guy North, Marketing Communications Director, Freeview said: “With this campaign we want to show consumers just how brilliant entertainment that is free can be.”

VCCP: Macmillan Cancer Support 'Thank You'

Brand: Macmillan Cancer SupportTitle(s): Thank YouAgency: VCCPAgency Website: http://www.vccp.comCreative director: Darren Bailes and Marcus WoolcottArt director: Josefine LindmarkCopywriter: Lucy Aston Additional Credits: Planner: Andrew Perkins Agency producer: Ben HonourMedia Agency: PHDMedia planners: Charlotte Taylor Production Company: Another Film CompanyDirector: Steve ReevesPost-production: tbcAudio post-production: The FactoryExecutive producer: Tim MarshallPublished: February 2014Short Rationale (optional): The TV ad tells the story through the eyes of a woman who has cancer, who is having a chemotherapy session in the hospital. Whilst being treated she runs through the people in her head who have helped her to feel better, including her family as well as strangers, and of course her Macmillan nurse. The ad ends with the nurse checking on her to see how she feels, whilst the voiceover says: “No one should face cancer alone”.

Hype Type Studio: uBear

Brand: uBearAgency: Hype Type Studio, Los Angeles, USAAgency website: http://www.hypetype.co.ukCreative Director: Paul HutchisonArt Director: Mark BloomPhotographer: György Kőrössy Published: February 2014Short rationale (optional):Brand identity, packaging and website for uBear - A high end mobile phone, tablet and laptop accessories company based in Los Angeles, California.Our brief for the uBear logo was to create an identity that would be both adaptable and instantly recognisable. The logo consists of a standalone Bear marque hugging the letter U, as well as a custom sans serif logotype.A unique, bold and bright colour palette was used throughout the packaging and branding to help distinguish it from similar products on the market. The use of gloss varnishes and foils across the packaging helps to create interest on the shelf.In addition to the identity and packaging, a fully responsive website was designed and built to allow a seamless user experience.

Hi Mum! Said Dad: Comic Relief 'Sport Relief – Make Every Mile Count' app

Brand: Comic ReliefTitle(s): Sport Relief – Make Every Mile Count Headline and copy text (in English): Make Every Mile CountAgency: Hi Mum! Said Dad , London, United KingdomAgency website: http://himumsaiddad.com Creative Director: Raimondo Taibi Art Director: Leigh HallAdditional credits: Producer: Pete Ross Strategy: Craig Wills Marcin Kepa Nathan McBrideSavvas Constantindes Andrea Sasu Rae PizerPublished: February 2014Short rationale (optional): Hi Mum! Said Dad and Sport Relief aimed to unite the nation and foster participation in a mass effort across sporting disciplines to Make Every Mile Count. Encouraging the entire nation to get active, have fun, raise life-changing cash and support the Sainsbury Sport Relief Games.Together the nation is challenged to log 1 million miles as a collective effort on the lead up to the main event, extending event participation, supporting the addition of Swimming and Cycling and bring everyone together for a single meaningful goal. Users can log miles using native IOS or Android apps, or through the responsive web experience. Users are rewarded for achieving distance goals, receiving metals and gaining access to exclusive content, they can donate to the cause, share across social, invite friends and enter the Sainsbury Sport Relief Games.

4Creative: Channel 4 'Live from Space'

Brand: Channel 4Title(s): Live from SpaceAgency: 4CreativeAgency Website: http://www.4creative.co.uk/Creative Director: Chris Bovill, John Allison Creatives: Neil GorringeAdditional Credits: Director: Neil Gorringe Producer: Selena CunninghamBusiness Director: Kuba WieczorekVFX/Post-Producer: FramestoreVFX Supervisors: William Bartlett and Simon French at FramestoreVFX Production: Helen Hughes, James Alexander and Tanya Ligertwood at FramestoreEditor: James Rosen at SpeadeSound Design: Rich Martin at EnvyPublished: February 2014Short Rationale (optional): Channel 4’s latest conceptual marketing campaign for its ground-breaking new Live from Space season to be broadcast on Channel 4 next month. The on-air campaign invites viewers to ‘Go to space with Channel 4’ was created by Oscar and BAFTA award-winning British VFX company, Framestore, additionally nominated for an Oscar this year for their critically acclaimed visual effects work on Alfonso Cuaron’s sci-fi space thriller, Gravity.

Stereochromie: Arjowiggins Creative Papers limited edition brand book

Brand: Arjowiggins Creative Papers Title(s): Limited Edition Brand BookAgency: Stereochromie, Paris Agency Wesbite: http://www.stereochromie.comAdditional Credits: Co-ordination and content by marketing agency Bloomeo (http://www.bloomeo.fr) Published: February 2014

Saint Bernadine Mission Communications Inc.: Cori Creed Wildflower Honey packaging

Brand: Cori Creed, ArtistTitle(s): Cori Creed Wildflower HoneyAgency: Saint Bernadine Mission Communications Inc., Vancouver CanadaAgency website: http://www.stbernadine.com Creative Director: David Walker, Andrew SamuelArt Director: Sami ChristiansonCopywriter: David WalkerAdditional credits: Production Artist: Lisa BlackburnPublished: January 2014Short rationale (optional): Two passions collided to create Cori Creed’s Wildflower Honey. Acclaimed West Coast landscape artist Cori Creed embraced a family tradition when she introduced bees to her flower garden – which can be admired from her studio window. To celebrate her first harvest, Cori wanted to create a limited edition package that she could share with friends, family, and supporters.Designed by St. Bernadine, the packaging drew inspiration from Cori’s first passion – painting. Using paint tubes, St. Bernadine created a unique and simple package that was perfect for the artist. Custom lettering was created to emphasize this personalized, one-of-a-kind honey, while subtle flourishes and intricate details reflected Cori’s dedication to both her art and her garden. A die-cut label was wrapped around each tube, noting the individual flowers that helped to create the honey, along with a personal message from Cori.

Thomas.Matthews: 100% Design 'The Design Kaleidoscope'

Brand: 100% DesignTitle(s): The Design KaleidoscopeHeadline and copy text (in English): 100%Design, 17-20 September, Earls Court.The Design Kaleidoscope exhibition will showcase design excellence in a unique installation bringing product and visual impact to the 2014 show.Agency: Thomas.Matthews, London, United KingdomAgency website: http://thomasmatthews.com (New website coming soon)Creative Director: Alexie SommerArt Director: Peter ClarksonCopywriter: Media 10 / Thomas.MatthewsPhotographer: Various (company imagery supplied)Additional credits: Media TenPublished: February 2014Short rationale (optional): 100% Design is the design destination during the London Design Festival, and September’s 2014 event will be the 20th edition of the show. This year’s creative campaign needed to reflect an exciting and imaginative concept that celebrates the show’s heritage. The Design Kaleidoscope is an interpretation of this year’s show theme ‘serendipity’. A Kaleidoscope, by its nature is a constantly changing visual, and by definition is derived from Ancient Greek as the “observation of beautiful forms”. Over 20 design kaleidoscope images have been created to represent the thematic areas on the show floor: Interiors, Eco, Design & build, Kitchens & Bathrooms, Workplace and International.The campaign uses products such as Thomas Heatherwick’s Spun Stool and the Cullen Dish Wall light to form over 20 design kaleidoscope which represent the thematic areas on the show floor: Interiors, Eco, Design & build, Kitchens & Bathrooms, Workplace and International.

Elmwood: Anchor cheese redesign

Brand: AnchorHeadline and copy text (in English): Elmwood reveals redesign for Anchor® Cheddar Agency: Elmwood, Leeds, UKAgency website: http://www.elmwood.com Creative Director: Andrew LawrenceDesign Director: Steve ShawCopywriter: Simon GriffinIllustrator: Vanessa WrightAdditional credits: Account Director: Deborah Stafford-Watson Senior Account Manager: Jan HirstPublished: February 2014

Distil Studio: NSPCC/Childline 'The Monday Movie Club' identity

Brand: NSPCC / ChildlineHeadline and copy text (in English): The Monday Movie Club identityAgency: Distil Studio, UKAgency website: http://www.distilstudio.co.ukCreative Director: Neil HedgerCopywriter: Neil Hedger, Hannah Lloyd, Catriona BrydenAdditional credits: Printed by Darwin http://www.darwindidit.comPublished: December 2013Short rationale (optional): First established in 2010, the Monday Movie Club offers exclusive monthly film previews before their general release to the public. All membership fees and proceeds go directly to ChildLine.Launched in 2013, the new visual identity uses billing block typography to convey the full story of the club to existing members and invited guests. Inherent to all movie posters and genres, the typestyle provides an effortless way to credit sponsors, partners and the amazing work carried out by ChildLine.

adam&eveDDB: Colman's 'Break Up'

Brand: Colman’s Title(s): Break UpAgency: adam&eveDDBAgency Website: http://www.adamandeveddb.comCreative Director: Mike Crowe, Rob MesseterArt director: Laurent SimonCopywriter: Aidan McClureAdditional Credits: Planner: David GoldingMedia agency: MindshareMedia planner: Cheryl Hayden Production Company: Rattling Stick Director: Pete Riski Editor: Eve AshwellSoundtrack name and composer: Nick Jakins/ Mike ThorntonPost-production: Coffee and TVAudio post-production: Clearcut soundPublished: February 2014

STUDIOJQ: Weather Dashboard // Global Outlook UI/UX

Brand: Weather Dashboard // Global Outlook UI/UXAgency: STUDIOJQ, Bristol, UKAgency website: http://www.studiojq.co/https://www.behance.net/JonathanQuintinhttp://dribbble.com/STUDIOJQCreative Director: Jonathan QuintinPublished: December 2013 (In development)Short rationale (optional): Development on a self-initiated project for a dashboard for the world's weather. I wanted to bring abit of personality to the locations using well know phrases to compliment the location. Keeping the design clean and subtle, yet using gradient accent points for rollover / active states. STUDIOJQ Do not own the rights to any of the images used.

CBJWT: Inov-8 print ads

Brand: Inov-8Agency: CBJWT, Manchester, UKAgency Website: http://www.cheethambelljwt.com/Creative Director: Andy CheethamArt Director: Simon AndrewsCopywriter: Andy Huntingdon, Rhys Hughes, Ciaran WatkinsPhotographer: Ryan EdyPublished: January 2014

Brother Design: Pams Premium Ice Cream branding

Brand: Pams Title: Premium Ice CreamAgency: Brother Design, Auckland, New ZealandAgency website: http://www.brotherdesign.co.nz Creative Director: Paula BunnyArt Director: Paula BunnyIllustrator: Paula BunnyPublished: November 2013Short rationale (optional): A bold and colourful design that showcases an intricate lace illustration that's both playful & unique. No need for product photography as the window on the lid shows what a beautiful product this is.Pams is all about great value, quality products with desirable packaging - it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand.

Alphabetical: Giant Owl Productions identity

Brand: Giant Owl ProductionsTitle(s): Giant Owl Productions IdentityAgency: Alphabetical, London, UKAgency website: http://www.alphabeticalstudio.comCreative Director: Bob Young & Tommy TaylorPublished: January 2014Short rationale (optional): Giant Owl is an independent production company with an established reputation for making television programmes, commercials and short films for some of the most established clients and broadcasting organisations in the business. Their work ranges from Channel 4 features to location commercials for Rimmel London.In an overcrowded market place Giant Owl needed to stand out as a production company. They approached us to help them bring their brand to life and create an identity which is distinct, memorable and gives their brand the character to match their work. As part of their identity campaign we created a website spanning all their latest projects, a flying bag, a small business card with a big presence and a digital tape label which you can see in the dark.

Gardiner Richardson: Mexican Dave’s 'Legendary Tortilla Chips'

Brand: Mexican Dave’s Title(s): Legendary Tortilla Chips Agency: Gardiner Richardson, Newcastle-Upon-Tyne, UKAgency website: http://www.gardiner-richardson.com Creative Director: Darren RichardsonArt Director: Gino Di MeoCopywriter: Gary ToalShort rationale (optional): Gardiner Richardson were asked to name and create the branding and packaging for a new range of tortilla chips that would be competing against household-name brands and own-brand tortillas at an 'everyday' pricepoint. The company behind these tortillas are passionate about creating authentic products using quality ingredients, and spent considerable time and effort travelling from North East England to Mexico to source recipes and equipment. We felt this was a strong proposition, particularly at this end of the market, and that in order for the brand to punch above its weight, it should be positioned in the space between the everyday and the premium.This also created an interesting juxtaposition – authentic Mexican Tortillas made in not-exactly-exotic Gateshead, England – one we wanted to find a way to articulate, and so 'Mexican Dave's' was born. His bizarre yet heart-warming story is told on each pack, also introducing two other protagonists; the mercurial Abuela Patricia Del Marcos Hernandez, (aka Nana Pat) and his cantankerous steed, Diablo.The design is inspired by the vernacular typography of the Mexican street and for authenticity the lettering on the packaging was hand-drawn and hand-painted.

St Luke's: Very.co.uk 'Bring the Colour'

Brand: Very.co.ukTitle(s): Bring the ColourAgency: St Luke’s, London, United KingdomAgency website: http://stlukes.co.uk Creative Director: Al YoungArt Director: David WigglesworthCopywriter: Ed RedgraveAdditional credits: Planner: Rose Van OrdenBusiness Lead: Jonathan DaleAccount Director: Lara PooleAgency Producer: Caroline AngellProduction Company: PartizanDirector: AB/CD/CDPublished: February 2014Short rationale (optional): This campaign shows that you can ‘Bring The Colour’ to even the most dreary of situations. Set to the backdrop of a grey, lifeless world representing winter drabness, the idea behind this Spring campaign was to show that you can brighten up everyday mundane scenarios and start Spring in style, with the colour pop trend from Very.co.uk.