Candy Crush creator King files for $500m IPO a day after suggestions it would wait a year

By Ishbel Macleod | PR and social media consultant

February 18, 2014 | 1 min read

King Digital Entertainment has today filed a registration for an IPO with the maximum offering price of $500m.

The news comes just a day after media speculation that the Candy Crush publisher would delay plans for an IPO over worries that it was a ‘one hit wonder’.

However, the new registration filed with the Securities and Exchange Commission shows that this has changed, with the company planning to list on the New York Stock Exchange under the name ‘King’.

King reported that its revenue grew from $22m in the first quarter of 2012 to $602m in the fourth quarter of 2013.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up


Industry insights

View all
Add your own content +