Ovo Energy challenges the 'big six' with first out-of-home campaign

By Ishbel Macleod | PR and social media consultant

Kinetic

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Ovo energy article

February 17, 2014 | 2 min read

Ovo Energy is ramping up its Feel Loved Again campaign with the launch of out-of-home (OOH) creative with Kinetic as it looks to challenge the ‘big six’ for market share.

Launching today, with digital and static OOH ads across roadside, rail, underground and malls in key locations across London, the Ovo Energy campaign encourages consumers to ‘break-up’ with their current suppliers.

Charlie Smith, marketing director at Ovo Energy, said: “We’re urging customers to take a long, hard look at their energy supplier. Most households have been with their suppliers for many years, but like any relationship, if it’s not working, then it’s time to move on.”

The campaign is set to run until 23 March, and follows the launch of a series of TV ads.

Alex Mottershead, account executive at Kinetic, said: “It’s fantastic to be involved with Ovo Energy’s first ever OOH activity. This multi-format, high impact campaign will be unmissable over the next five weeks and will undoubtedly position Ovo Energy as a real challenger in the marketplace.”

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Ovo Energy’s campaign will also include social media, PR and direct marketing.

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Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with.

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