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Next Fifteen takes majority stake holding in Agent3

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By Stephen Lepitak | -

February 17, 2014 | 1 min read

Next Fifteen, the marketing communications group, has taken a majority stake in start-up digital consultancy Agent3.

The announcement of the stake in the London-based social bahaviour marketing consultancy, which was initially a 45 per cent share, came after Agent3 acquired market research company Continuous Insight last week.

As part of the transaction, Next Fifteen then increased its holding in Agent3 to 54 per cent.

For the 10-month period up to January 2014, Continuous Insight is said to have delivered revenue of £1.5m, and a pre-tax profit of £0.3m.

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