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Tara Honeywell Marketing UKTV

Mediator website relaunch puts partnership marketing in the spotlight


By Michael Feeley | Founder and chief exec

February 14, 2014 | 1 min read

Mediator, the London-based marketing communications agency, has relaunched its website following the recent appointment of Tara Honeywell as managing director.

Honeywell said: “There have been some significant changes at Mediator over the last six months and the new website is a real window into the agency, our people and our culture. A key aim of the new site is to stimulate conversation around Partnership Marketing by showcasing how innovative and strategically important Partnership Marketing can be when properly managed.”

The website’s new functionality allows easy social sharing of agency’s work, plus regular updates of news, reviews, blog posts and insight pieces from Mediator’s marketing experts. Additional content will include weekly Spotify playlists, highlighting the agency’s love for music; Mediator’s sister company ATC is the UK’s second biggest music management company.

Mediator’s current client list includes UKTV, Just Eat, Superdrug, Thorpe Park and Alton Towers.

Tara Honeywell Marketing UKTV

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Mediator Ltd

Mediator is an independent partnership marketing agency committed to delivering the most creative and strategic partnerships in the industry.

We believe every brand has assets, whether that be their brand equity, content, channels or simply their customer. By utilising these assets brands are able to achieve their marketing objectives in a more effective way.

We work with a wide range of clients, all of whom have a variety of business challenges, which need very different solutions. Predominantly we focus on delivering partnerships for our clients that fall into four key areas:

Amplification - reaching audiences in a more commercially viable way. Promotional - the smart approach to delivering sales promotions that work. Acquisition - using a partner channels to access more of your target audience. Consultative - using our experience and skills to devise the right partnership strategy for your brand.

We use a combination of industry smarts, strategic rigour, bespoke software (Partnership Engine™) and creative flair to get to the heart of the problem. All of that, coupled with an energetic team who are as good at delivery as they are at planning, makes for hard working campaigns that reach people in any number of ways.

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