LeoVegas kicks off “aggressive” push into UK market following appointment of Somo

As part of an “aggressive” move into the UK market, online and mobile casino brand LeoVegas has appointed Somo to manage its multi-million pound media campaign.

With a mobile-first approach, LeoVegas now generates over €2m in weekly deposits in its home Nordic market.

It has looked to replicate this in the UK with a campaign focusing on rich media and premium video mobile advertising across multiple channels.

Gustaf Hagman, co-founder of LeoVegas, admitted that “the UK market is very crowded” but that Leo Vegas is looking at “innovative ways to cut through”.

“Somo’s a fantastic partner for us to crack the UK market with, given the team’s industry expertise and core philosophy of ‘mobile first’, something that’s very much part of our DNA," he said. “LeoVegas is built on the idea that one shouldn’t accept the industry norm and we plan on shaking things up in the UK in 2014."

Somo co-founder and COO Carl Uminski added: “LeoVegas has a fresh approach to mobile user acquisition and the company’s openness to innovation in mobile technology is something that can give them the edge in such a fiercely contested market.”

The ongoing campaign launched last week and comes following a report from Juniper Research which suggested that betting wagers made via mobile and tablets on casino, gambling and poker websites are expected to reach $62bn globally by 2018, a sixfold increase on the $10bn wagered worldwide in 2013.

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