Jagermeister has appointed Deutsch NY to handle its US creative account following a four month internal review process.
Adam Rosen, exec VP of marketing at Sidney Frank Importing Company, which imports Jagermeister, said that "the choice of a lead agency partner was something we took very seriously as we needed to ensure all Jagermeister platforms in the future are breakthrough and consumer centric.”
Deutsch will work with Jägermeister to create a communications plan and brand campaign that will drive re-appraisal to a new generation of consumers.
Commenting on the win, Kerry Keenan, Deutsch NY’s chief creative officer said: “We are excited to be working with such an iconic brand with smart and collaborative partners."
It is understood that the first work for the brand will break within the next two months.