Grand Central Birmingham, a major new shopping destination due to open in 2015, has appointed RBH as the lead creative agency partner for its launch.
The agency’s appointment follows a stringent OJEU tender and procurement process. The core creative idea will remain under wraps until a later date, however RBH has been briefed to create an idea to work across large format print and traditional advertising mediums as well as digital and social channels.
Debra Hepburn, managing director of RBH, said: “We are absolutely thrilled to have won the Grand Central Birmingham contract. As a Midlands agency, we are truly excited to have been chosen to work on such a high profile unique retail development in Birmingham.”
Mel Evans, marketing manager, Grand Central Birmingham, commented: “It was vital to have an experienced partner agency with a proven track record in retail destination marketing and creating executions for large scale prestige retail projects.”
Grand Central will be home to over 40 premium shops (including the largest John Lewis department store outside of London) and more than 20 cafes and restaurants, the majority of which will be new names to the city of Birmingham. Grand Central and John Lewis plan to create up to 1,000 new jobs in the heart of the city centre, along with many training opportunities to help local people gain skills and employment.