Ad of the Day: Converse - ChuckHack
The folks at Converse have collaborated with Studio Heiss and Jelly Kitchen to create this rather nifty stop frame animation to promote the on-going #ChuckHack project on Google+.
Running on Google+ and Instagram, the film is meant to inspire people to customise and hack a pair of their 'Chucks' before sharing their handiwork on Google+.
The project came about through a partnership with a few of those involved in the Creative Social to kick-start the ‘Chuckhackers’ Google+ page at Cannes last year.
The concept shown here from Flo Heiss and James Cooper shows a pair of Converse deconstructed with elements of the sneakers appearing to play in tune with a track before ultimately becoming instruments.
Converse helped source the video's soundtrack, which is provided by unsigned band the Frankenberries, with Jelly Kitchen’s animation team using stop motion techniques to bring the creative to life in an edgy way.
The video was also shot in an underground car park to give it an industrial and grungy look synonymous with the Converse brand.
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