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Lego Vinnie Jones BHF

Lego version of British Heart Foundation Vinnie Jones ad to be shown during Dancing on Ice


By Ishbel Macleod, PR and social media consultant

February 9, 2014 | 1 min read

British Heart Foundation’s Vinnie Jones ad is set to join, BT and Premier Inn by getting the Lego treatment in an ad break tonight.

The ad shows Jones performing hands-only CPR to the Bee Gee’s Stayin’ Alive...but in Lego form.

Nick Radmore, head of social marketing and brand at the British Heart Foundation said: “The original ad with Vinnie Jones has already saved the lives of over 40 people. We hope that Lego Vinnie will give even more people the know-how to save the life of someone having a cardiac arrest.”

The break, conceived by PHD, will be transmitted in ITV’s Dancing on Ice on Sunday 9 February, ahead of the Lego movie launching in UK cinemas on 14 February.

Lego Vinnie Jones BHF

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