Encona pepper sauces looks to heat up market with My Agency appointment and first TV campaign
Encona hot pepper sauces has appointed My Agency to take the brand on TV for the first time.
Set to launch this month with a 30 second spot, the brand looks to promote how it can give a kick to bland food.
Lisa Leung, Encona’s brand manager said: “This is a big step for us and My Agency really captured the brand’s personality working tremendously quickly and collaboratively with us to make this important campaign happen.”
The campaign was created by My Agency’s creative partner Luke White and directed by Liam Chapple at Mainframe.
Nick Wright, My Agency’s strategic partner, added: “We are delighted to be working with such an iconic brand and are excited about developing a campaign that will create more fans for Encona."
The spot asks "Hot or sweet, which are you?”.
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